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Machines Like Us

Sometimes it's good to give up the driver's seat

Saturday, 21 July 2012

Over the years, research has shown a counterintuitive fact about human nature: That sometimes, having too much choice makes us less happy. This may even be true when it comes to medical treatment. Baba Shiv shares a fascinating study that measures why choice opens the door to doubt, and suggests that ceding control—especially on life-or-death decisions—may be the best thing for us.